Despite what everyone says about social media killing our productivity along with our self esteem, it really comes down to the accounts you choose to follow. Sure, filling your timeline with profiles that preach toxic negativity and unattainable beauty standards won’t do you much good, but choose to follow some bad-ass girl bosses who are killing it in their field, and your hourly scroll through Instagram suddenly becomes uplifting and motivational. There are hundreds of thousands of inspirational women on Instagram, so here’s a selection of ten of our favourite girl bosses.
Cyndi Ramirez @cyndiramirez
Cyndi is a New Yorker born and raised, who has built a career combining her passions of food and chilling. The dream, right? She is the creator of food and fashion blog Taste the Style, and last year opened Chillhouse, a wellness café/spa/nail salon/massage parlour in NYC. Cyndi’s Instagram features Chillhouse’s Matcha Mornings where other girl bosses are interviewed, so following her is a two-in-one when it comes to inspiration!
Amy Vandeputte @fastforwardamy
Amy is a fitness and life coach, and her Instagram is packed with motivational tips to keep you on track for reaching your health goals and making the most out of life. Every boss, no matter how busy she is, needs to take care of her body, and Amy’s posts preach making small, manageable changes that add up over time, so being “too busy” isn’t an excuse to neglect your health! Amy’s Fix it Fast posts show you how simple swaps (like a Stella Artois instead of a Duvel) can help you become healthier without even trying – what more could you want?
Sharmadean Reid @sharmadeanreid
Sharmadean is the British founder of WAH! Nails, which changed the face of the nail industry in the United Kingdom. Her Instagram charts her journey as she prepares to launch her second venture Beautystack, a new way of booking beauty treatments. Follow her for a peak behind the scenes of her business, as well as for some killer style inspiration (the funkier the better).
Christina De Witte @chrostin
Christina is an artist and creator of Chrostin, a comic book character based on herself. She posts adorable comics on everyday life that most girls can relate to, but that’s not all. Christina uses her comics to comment on issues like feminism, self-acceptance, the tampon tax, and society’s unachievable beauty standards for women. Follow @chrostin for uplifting, empowering comics – something different than your average motivational quotes account, from a very talented artist.
Whitney Wolfe Herd @whitwolfeherd
Whitney, or WWH as she calls herself, is the co-founder of Tinder, and founder and CEO of Bumble, the dating app where women have to be the person to initiate the conversation (#girlpower). She intersperses empowering feminist quotes with her business-related posts, keeping followers in the loop with Bumble developments (most recently their move to ban guns from images on their platform) and new partnerships.
Crystal Die @crystaldie
Crystal is the trailblazing founder of Girlcrush Magazine, Belgium’s first online beauty magazine. Follow her carefully curated account for a feed full of stylish outfits inspiration (who doesn’t love a matching pantsuit?) and quotes like “Beauty is about being comfortable in your own skin. That, or a kick-ass red lipstick”!
Emily Weiss @emilywweiss
Glossier is the hot name on everybody’s lips. The cult beauty brand, famous for its minimalist pink and white packaging, was founded by Emily Weiss in 2014, and she uses her Instagram to share snapshots of her day-to-day life as a massively successful businesswoman. Prepare to be seriously wowed by the constant milestones Glossier is passing (most recently 1 million IG followers), and entertained by the odd kale-related meme.
Holly Scarsella @hollyannascarsella
Pampelone clothing, the British summer-wear brand founded by Holly Scarsella, was founded less than two years ago, but it has already achieved phenomenal success (the line can be bought in hundreds of stores around the world). Holly is an unusual entrepreneur who traded in a secure and glamourous PR job for the entrepreneurial hustle, and she shares her routine on her Instagram. Holly is unusual because she candidly shares the lows as well as the highs, making her the perfect account to follow for those wanting to get a real look into the life of an entrepreneur.
Natalie Ellis @bossbabe.inc
Natalie Ellis has created an online community of like-minded female bosses, and her business Instagram account @bossbabe.inc is full of motivational quotes to get you through that endless Tuesday afternoon slump. Follow if you like pink, discovering other girl bosses, and quotes like “Be the kind of woman who makes other women want to up their game”.
Jess Hatzis @frank_bod
Rounding off our list is @frank_bod, the Instagram account for the Australian caffeinated skincare brand founded by girl boss Jess Hatzis. The brand’s account is a haven of pink, flirty pictures, and screams body positivity and fun femininity. It’s a perfect example of how social media can be used to boost your brand, and serves as an aesthetically pleasing moodboard for those grey days where you’re lacking inspiration.